It's 2010. Successful and brilliant tech entrepreneur Bix Bouton is desperate for a new idea when he stumbles into a conversation with mostly Columbia professors, one of whom is experimenting with downloading memory. Within a decade, Bix's new technology, Own Your Unconscious - that allows you access to every memory you've ever had has seduced multitudes. But not everyone ... The dazzling new novel from the author of "A Visit From the Goon Squad".